Monday, March 12, 2007

People Respond to Incentives, Apparently

An entry in the Monday, March 12, 2007 issue of The Wall Street Journal (subscription required), asks "What Is a Tooth Worth?" The story states that $1 is the usual cost, but then recounts one youngster who saw that increase to $2 when a tooth was lost in a bicycle accident (for the extra pain). The same child then saw the price on his two front teeth net $5 (evidently because of their prime location); and a further escalation to $10 when he lost a tooth on a Florida vacation. According to his mother, the child spent the next few days of vacation trying to dislodge additional teeth. Go figure.

There's more information as the story continues, but I found this a great example of price as a message.

As always, your comments are welcome.

Posted by TSchilling at 3:21 PM Comments (0)

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