I know many of you use I, Pencil early in the course to explain interdependence, gains from trade and specialization. But now you can revisit the humble writing instrument when discussing market structure, competition and pricing. Today's edition of The Wall Street Journal has a fascinating story about the competition between the two largest and oldest pencil manufacturers. It opens the door for all kinds of discussion about the firm and even has this engagin video.
I would love to read your reaction.