Watch this, now!
(It's only four minutes long, but if you're like me, you'll be watching it and forwarding it a lot more.)
It's Sylvia Nasar, it's a topic I like, I'd probably have picked up the book...but then I saw the promotional video, and now I feel like I'm waiting for the next installment of Harry Potter. Will I be dressed up as Alfred Marshall and be in line outside the bookstore at midnight the day the book comes out?
My only concern is who will direct the movie? I'll never forgive Ron Howard for screwing up the presentation of Nash Equilibrium in a move about John Nash!